ANA Holdings Gives Air Japan Its Own Identity

All Nippon Airways' parent company, ANA Holdings, has given their Air Japan subsidiary its own corporate identity. The Air Japan brand has existed for over 15 years, as ANA's domestic and international travel/leisure subsidiary. In the past, flights have used the NQ/AJX flight codes, but had full ANA-liveried aircraft with small Air Japan titles added to the fuselage (see above photo). Up until the China Corona Virus pandemic forced air travel to decrease, Air Japan flights to HNL were operated with ANA's 787-9s.

The new Air Japan will focus on medium-haul routes, with full service. It's not known if HNL will be part of the Air Japan route structure. However, since the re-instatement of the HND-HNL service last year, the flight is listed as an All Nippon Airways, ANA186/185.

Further information is detailed in this ANA Holdings press release. The AeroNews Global Facebook page has a post with various views of the new Air Japan livery.