Hawaiian Airlines has teamed with Aloha Stadium in sponsoring the newly installed UBU turf and renamed the field "Hawaiian Airlines Field At Aloha Stadium". Hawaiian Air is also a major corporate sponsor the University of Hawai‘i Athletic Department.
The top photo show four major Hawaiian Air signage locations around Aloha Stadium: in the mauka and makai gaps in the north end zone; a banner across, and along with a lit sign on the upper level facade, and painted logos on the field. The center photo shows the logo painted on both north and south 25-yard-lines. The bottom photo has Hawaiian Air's CEO & President Mark Dunkerley posing at the south 25-yard-line, with the one of the gap banners.
The Hawaiian Air press release.