Also spotted in HNL on April 10, is a JAL 767-346ER carrying a Samantha Thavasa decal. Despite the foreign name, Samantha Thavasa is a Japanese fashion company that is popular for its handbags. JAL also has a different Samantha Thavasa decal on a domestic 777-246, which is currently on JA772J. This commercial shows the decal on the domestic 777-246. The aircraft in the commercial was JA8983, which carried the decal on the Rising Sun livery before it was repainted to the new Tsurumaru livery.
Samantha Thavasa website (in Japanese)