30 November 2008

Mesa Buys Aloha Name Rights

Mesa Air Group has settled with the Yucaipa Company, former Aloha Airlines' owners, that would allow Mesa to use the Aloha Airlines brand. The deal comes as part of a measly $2million settlement of the suit Aloha had before its demise, last March.

The Honolulu Advertiser's coverage ...

All I can say, is that Rudy Tongg must be rolling in his grave! And ... a lot of former AQ employees must be upset over these series of events. I knew someone was going to buy the name rights and intellectual property of AQ, but I didn't expect Mesa to do it. For Mesa to do something like that, is like killing a person, then assuming their identity. ‘Auwe!

3 comments:

Anonymous said...

This is absolutely unbelievable. As if a sad story needed an even sadder ending...

Mark said...

I truly hope the people of Hawaii recognize this insult for what it is. I saw a lot of locals flying GO! back when the real Aloha was trying to survive. They should wake up and give their loyalty to Hawaiian companies like Mokulele and Hawaiian.

Can't fault the tourists for selecting the lowest fares, but hopefully, without the locals, we can send these guys back to Arizona where they belong,

David said...

I propose calling them "Fake Aloha".