Plan To License Aloha Airlines Brand Denied

U.S. Bankruptcy Judge Lloyd King has basically blocked Yucaipa from bidding on the auction of the Aloha Airlines intellectual property. Yucaipa planned to license the Aloha Airlines brand to Mesa, who was then going to re-brand go! as Aloha Airlines as part of the settlement of the lawsuit originally filed by Aloha in 2005 and bought by Yucaipa . In his ruling, Judge King considered Mesa as a co-purchaser with Yucaipa due to the lawsuit settlement.

See the articles from the Honolulu Advertiser and Honolulu Star Bulletin links for more information.