31 March 2026

Korean Air To End KAL Branding

Shareholders of Korean Air voted to end the English KAL branding, in favor of the new "KE Way" and KE branding, and the airline updated its livery last year. The KE branding is based on the airline's IATA two-letter designation. Part of this has to do with the merger with Asiana Airlines, which is scheduled to be completed this December. Nothing was mentioned regarding the status of the KAL ICAO three-letter designator.

Further information in this Newsis article.

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